Hard non-negotiables
Set the handful of things you will not compromise on — verification status, children, smoking, faith, distance — and Lufli simply will not show you anyone outside them. Not a soft preference. A hard filter.
Coming soon — the Early Lufli Members list is open
Intentional dating. Fewer introductions. Better dates.
Launching soon. Join the free waitlist and we’ll let you know when Lufli opens in your area.
Join free. Pay only when Lufli finds your first suitable match — then hold up to five active mutual connections at a time for £30 a month.
Verified profiles. Protected chats. Fair meet-in-the-middle dates.
9:41 Private mode
A98%
Amara, 31
Within 3 miles · South London
Your non-negotiables
- ID-verified members only
- No smoking
- Wants children
Approximate area
Shown to ~1 mile. Your exact location never leaves your device.
Coffee on Saturday?
Yes — pick a venue?
A phone number was hidden. Details unlock once you both confirm the date.
Pick your dating non-negotiables
A 30-second quiz to see what actually matters to you in dating — no sign-up needed.
How it works
Three steps. No over-sharing at any of them.
- 01
Verify, then set your line
Complete a one-time ID and liveness check, then choose up to five non-negotiables. They are private — nobody sees the rules you filter by.
- 02
Match on what actually matters
You only ever see profiles that already clear every one of your hard rules, and whose own rules you clear. Far fewer matches, dramatically better ones.
- 03
Meet on your terms
Talk without handing over personal details. When you both agree to meet, you choose the place together — Lufli just helps you land on somewhere public, roughly halfway between your two approximate areas.
Features
Privacy is not a setting you have to find.
Every protection below is on by default, for every member, from the first screen. There is no “incognito” upsell and no toggle buried six menus deep.
Reduced-precision location
We never publish a pin. Your position is rounded to a roughly one-mile area before it ever leaves your device, so matches see a neighbourhood — never a street, a gym or a front door.
Detail-locked messaging
Phone numbers, socials, workplaces and addresses are held back automatically. They unlock only when both of you confirm you want to meet — so there is no pressure to over-share to keep a conversation alive.
Meet halfway, safely
When you are both ready, you choose a public meeting place together, and Lufli helps you land on somewhere that's a fair journey for each of you — based on the approximate areas you share, so neither person has to reveal where they live.
One person, one account
Every member passes document and liveness verification before they can message. One verified identity per account makes it hard to return after a ban and easy to keep the community accountable.
Consent-first date booking
Agree a time and venue inside the app, share a check-in with a trusted friend, and cancel without an awkward conversation. Both people opt in at every step, or nothing moves forward.
Why Lufli
Built for the daters the big apps under-serve.
The mainstream apps optimise for volume: more profiles, more distance precision, more reasons to keep swiping. Lufli optimises for the small number of people you would genuinely want to meet — and for getting to that meeting safely.
“We would rather show you eleven people you could say yes to than four hundred you have to sift.”
The Lufli matching principle
Typical dating apps
Lufli
Your location
Typical dating appsPrecise distance, often updating live
LufliRounded to a ~1-mile area before it leaves your phone
Your deal-breakers
Typical dating appsSoft preferences the algorithm can override
LufliHard filters that never get overridden
Personal details
Typical dating appsShared in chat whenever you are asked
LufliAuto-held until you both confirm the date
Meeting up
Typical dating appsLeft entirely to you to arrange
LufliAgree a public meeting spot together, plus a friend check-in
How membership works
Free to join. You only pay when it matters.
Joining Lufli and getting verified is free. Membership costs £30 a month and is charged only when Lufli finds your first mutual match — never while you are simply waiting. Members can hold a maximum of five active mutual connections at one time — new introductions pause at five and resume as capacity becomes available.
Membership pricing at launch
These plans are not available to purchase yet — pricing is shown for launch and no payment can be taken today.
Stage 1
Join and get verified
Create your account, verify yourself and build your profile. Nothing to pay, and no card needed.
Free
- Free account and profile
- Email, mobile and age verification
- Set your hard non-negotiables
- Choose your dating radius
- No card details required
When billing startsStage 2
Your first mutual match
Membership only begins when Lufli finds someone genuinely suitable and you both say yes.
£30/month
- Charged only at your first mutual match
- Hold up to five active mutual connections at a time
- Chat opens once both people activate
- New introductions pause at five, then resume as space frees up
- Optional in-app video call before meeting
Stage 3
Stay in control
Pause when life gets busy and stop renewals whenever you like — no retention maze.
Cancel anytime
- Pause new introductions instantly
- Existing chats run their natural course
- Cancel future renewals in a couple of taps
- Return later to the same account
- No charge while you are simply waiting
Prefer to pay yearly?
Annual membership
£330/year, paid upfront for 12 months — that saves £30 compared with monthly membership. Monthly stays the standard way to join.
£330/year
A genuine 12-month commitment. Cancelling stops future renewal. Unused time is not normally refundable, subject to your statutory rights and our refund policy.
Lufli is coming soon. The dating service is not live yet and nobody can be charged today. The form below joins the Early Lufli Members waitlist — that is all it does.
Join the Early Lufli Members listFAQ
The questions we get most.
Not yet — Lufli is coming soon. Right now we are signing up Early Lufli Members, which is what the waitlist form on this page is for. There is no matching, chat or dating service running today, and joining the waitlist costs nothing and commits you to nothing.
Joining and getting verified is free. Membership is £30 a month and only begins when Lufli finds your first mutual match and you both choose to activate — you are never charged while you are simply waiting for a suitable introduction. You can hold a maximum of five active mutual connections at one time; new introductions pause once you reach five active connections and resume as capacity becomes available. If you would rather pay yearly, annual membership is £330 for 12 months paid upfront, which saves £30 against paying monthly — it is a genuine 12-month commitment, so you can cancel it so it does not renew, but unused time is not normally refundable, subject to your statutory rights and our full refund policy.
Your device rounds your coordinates to a roughly one-mile zone before anything is sent to us. We store and display only that zone, so a match sees a neighbourhood and an approximate distance — never a pin, a street or a live position. Even Lufli does not hold your exact coordinates.
Anything you genuinely will not compromise on: verification status, whether someone wants children, smoking, drinking, faith, maximum distance or age range. Unlike a preference, a non-negotiable is never relaxed to widen your pool. If nobody matches, you will see an honest empty state rather than people who do not qualify.
Not before you both agree to meet. Lufli detects phone numbers, handles, email addresses and workplace details and holds them back with a clear note to both people. Once you have each confirmed a date, the lock lifts — and you can keep it on if you would rather not share at all.
You and your match choose the venue together, based on your two approximate areas, so it's a fair journey and public for both of you. Neither person's area is revealed to the other — only the place you agree on is.
We are starting with the UK so we can do verification and safety support properly in one market before expanding. Join the Early Lufli Members list and we will let you know the moment we open in your city.
Deleting your account removes your profile, messages and approximate-location history from our systems. We never sell member data, and we do not run third-party advertising trackers on your profile or conversations.
Be one of the first thousand.
Lufli is coming soon — the dating service is not live yet. This form joins the Early Lufli Members waitlist, and the few details below help us decide which UK areas to open first. Nothing is charged, today or when you join.